A business without digital marketing won’t last long

Sometime back, a new HVAC company had opened up, and I heard the owner was trying the same method of not doing digital marketing.

I have seen a lot of businesses come and go over the years. Most of the new businesses fail, which isn’t that surprising. However, I have noticed a bit of a trend among those that end up failing are the ones that never make it online. For some reason, a lot of older business owners just can’t seem to grasp that to live in a big city, and have a thriving business, they need to stop relying on word of mouth. A lot of these older businessmen seem to think that they can get away with never taking their business online. Well, those are the ones that almost always go out of business. There are some exceptions though. Sometime back, a new HVAC company had opened up, and I heard the owner was trying the same method of not doing digital marketing. I was already thinking that this new HVAC place was going to fail if the owner doesn’t change his mind, and I had enough nerve to tell him this. He didn’t seem to believe me at first, but eventually, he came around and I started seeing Google ads about their company. So, he finally got around to online marketing. When I went to talk to him about this, he told me about this great marketing company that offered their SEO services to him, and ever since he’s had their help, his business has been booming! Obviously he is one of the few businesses that realize the importance of using online marketing businesses, and his HVAC corporation will probably last a long time.

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